Chapter5_385_pdf

Chapter5_385_pdf - Chapter Five: Communicating Identity...

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What we will cover: 1) The meanings of identity 2) Individual identification with organizations 3) Identity management by organizations Chapter Five: Communicating Identity
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Question Identity: Something that makes you distinct. What makes you a distinct individual? Twenty statements test
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Twenty Statements Test
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Identity in Organizations A constant thread that runs through an organization over time What makes the organization unique? Paradox of uniqueness Nietzsche: Narratives we tell about ourselves Organizations tell stories, too
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Cal’s Identity Cal Commercial
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Historical Look at Identity Latin: Identitas Every individual was expected to hold the same beliefs
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Identity for Employees Creating them: A feeling of oneness w/ the org: mission, values, ways of acting Goal =
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Another way of expressing oneself…
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Identity and Decision Making “A person identifies with an organization when he or she seeks to select alternatives with the interests
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Chapter5_385_pdf - Chapter Five: Communicating Identity...

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