Social Cultural Models_Jan 30_2012

Social Cultural Models_Jan 30_2012 -...

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Theories of Behavior Change: Social and Cultural Models COMM 636.02 Chul-joo Lee, Ph.D. Assistant Professor, OSU 1/30/2012
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Social and cultural models : Social and cultural models suggest that health behavior is influenced by social networks, who encourage or discourage particular behaviors, interpretations and willingness to engage in particular behaviors. Differences YOUTUBE: conformity experiment
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Robert Hornik, Ph.D.
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Dominican Republic data: 1. 'Unsafe' Sexual Behavior is common. Proportions reporting behavior in previous six months: Sex with other than spouse/steady    42% Sex with 'casual' partner 37% Sex with sex worker 12% 2. Condom use with non-spouse partners: % Using Condom, Last Intercourse with Casual or Sex Worker Partner 37%
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Who uses condoms? Use of Condoms, last intercourse with 'casual' partner or sex worker. (mean=36.1%)(N=251) Independent Variables: Predicting Condom Use: Education Knowledge of STDs Age 'Macho-ness' Marital Status STD risk with 'casual' partners Child at Home AIDS risk with 'casual' partners Employment  Belief in Transmission myths Married < Year Message Exposure  Neighborhood   Condom Opinions
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Social Cultural Models_Jan 30_2012 -...

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