Jan 9 2012 - SCIENTIFIC STUDIES ON HEALTH COMM Chul-joo Lee...

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Unformatted text preview: SCIENTIFIC STUDIES ON HEALTH COMM. Chul-joo Lee, an assistant professor, OSU Jan 9, 2012 Ordinary Human Inquiry UNDERSTANDING and PREDICTION Based on Tradition and Authority Errors: Inaccurate Observations, Overgeneralization, Selective Observation, Illogical Reasoning Characteristics of Social Scientific Research Science attempts to protect human inquiries from the common pitfalls of ordinary inquiry Logical Objective (Replication) Testable (Falsifiable) Parsimonious Probabilistic Evolving The Foundations of Social Science 1 Theory, Not Philosophy or Belief Social science has to do with what is, not what should be; Scientists focus on how things actually are and why. e.g., Ash’s experiment (<-> Individual’s autonomy) http://www.youtube.com/watch?v=iRh5qy09 Theory = Your answer to the question of why: e.g., Why people vote for Obama? Why people engage in risky sexual behaviors? Theory = Linked concepts involving The Foundations of Social Science 2 Social Regularities Patterns of regularity in social life Probabilistic Aggregates, Not Individuals The regularities of social life reflect the collective behavior of many individuals The Foundations of Social Science 3 Concept Singular concept Class concept – collection of singular concepts, e.g., Ohio daily newspapers Relational concept – connections between other forms of concepts Variable concept = variable = A category that takes on more than one value....
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Jan 9 2012 - SCIENTIFIC STUDIES ON HEALTH COMM Chul-joo Lee...

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