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Unformatted text preview: Dual- Code Hypothesis-Image codes are superior to verbal codes-Image codes are stored as both Sensory input (sensory memory) Function- hold info long enough to be processed. Capacity- large Duration - .3 sec visual/ 2 sec audio Attention: Automatically Divided into two Subtypes: Iconic memory visual Echoic memory auditory Requires attention to transfer information to working memory. What is the role of attention? Selective attention (Purposive focus) Divided attention (multitasking)...
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- Spring '08
- Long-Term Memory