Memory - Dual Code Hypothesis-Image codes are superior to...

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Memory encoding storage o Sensory-memory how we encode o Short-term memory o Long-term Memory: encoding Automatic processing Effortful processing, rehearsal, space effect, serial position effect. What we encode. Meaning, semantic, visual or acoustic. Organizing information Chunking Hierarchies Encoding: elaboration - Elaboration can enhance memory - How extensively is information processed? o Vivid examples- lecture experience o Self-referencing effect- it is up to you. Encoding: imagery - Mental imagery - Verbal code- word or label. - Image code – Detailed and distinctive.
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Unformatted text preview: Dual- Code Hypothesis-Image codes are superior to verbal codes-Image codes are stored as both Sensory input (sensory memory) Function- hold info long enough to be processed. Capacity- large Duration - .3 sec visual/ 2 sec audio Attention: Automatically Divided into two Subtypes: Iconic memory – visual Echoic memory – auditory Requires attention to transfer information to working memory. What is the role of attention? Selective attention (Purposive focus) Divided attention (multitasking)...
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Memory - Dual Code Hypothesis-Image codes are superior to...

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