Marketing - Marketing College of BUSINESS Administration A...

A SPECIALIZATION IN THE BACHELOR OF
SCIENCE IN BUSINESS ADMINISTRATION
CAREER OPPORTUNITIES:
Marketing – a total system of
business activities designed to
plan, price, promote and
distribute products and
services to consumers, businesses and other
organizational buyers. Career opportunities in
marketing are extensive and diverse and include:
• Advertising & Promotion
• E-commerce
• Marketing Research
• Product Management
• Retail Management
• Customer Service
• Not-for-Profit Marketing
• Physical Distribution
• Professional Selling
• Services Marketing
STUDENT ORGANIZATIONS:
•
Bowling Green Collegiate Chapter of the
American Marketing Association (BGAMA) –
world’s largest and most comprehensive
professional society of marketers. Named
BGSU’s outstanding student organization in
2006-2007; Advisor: Dr. Earl Boatwright, 372-
4080
CURRICULUM:
One of the key objectives of the
Marketing program is to prepare
students for marketing-related
positions in industry and other
organizations.