Marketing11 - THE BUSINESS COLLEGE OF CHOICE MARKETING...

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CAREER OPPORTUNITIES: Careers in marketing are extensive and diverse. Most entry-level jobs involve working with and providing products and supporting services to customers. Position titles include sales associate, account executive, product manager, marketing analyst, and customer service representative or manager. Increasingly, these jobs are with service companies; but they cut across a wide variety of industries, such as: Retailing Advertising/Promotion Marketing Research Consumer Goods Manufacturing Insurance/Finance Logistics/Distribution Non-Profit Success factors in these careers include: communication skills (i.e., talking, writing and especially listening), work ethic, enthusiasm, persistence and self-motivation. These jobs may or may not require extensive quantitative skills. CURRICULUM: Marketing is taught as a total system of business activities designed to plan, price, promote and distribute products and services to customers. In addition to BSBA core courses, marketing students take courses in consumer behavior, marketing research, marketing management –
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This note was uploaded on 02/29/2012 for the course ECON 4020 taught by Professor Ellen during the Spring '12 term at Bowling Green.

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Marketing11 - THE BUSINESS COLLEGE OF CHOICE MARKETING...

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