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MINOR IN MARKETING11 - THE BUSINESS COLLEGE OF CHOICE Minor...

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21 Credit Hours Required*: 1. ECON 2000 Introduction to Economics (3) (or any higher-level ECON course) 2. One of the following : (3) ACCT 2000 Accounting Concepts for Non-business Students or ACCT 2210 Accounting and Business Concepts I or MGMT 3050 Principles of Organization and Management 3. MKT 3000 Principles of Marketing for Non-Business Majors (3) 4. MKT 3020 Consumer Behavior (3) 5. Three of the following : (9) MKT 3200 Marketing Research MKT 3500 Business-to-Business Marketing MKT 4000 Topics in Marketing MKT 4050 Services Marketing MKT 4080 Introduction to Promotion ** or MKT 4100 Marketing Communication and Promotion ** MKT 4120 Advertising Management MKT 4150 Managing the Service Experience MKT 4160 Servicescape Design MKT 4250 Creativity in Marketing MKT 4300 Retail Management MKT 4350 Marketing on the Internet MKT 4400 Professional Selling MKT 4420 Sales Management MKT 4450 Product Planning MKT 4550 International Marketing Notes: * Students must achieve a grade of C or better in all courses taken for the minor.
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