LESSON SIX NOTES - Marketing Strategy Marketing E-Commerce...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Strategy Marketing Strategy E-Commerce E-Commerce Assoc Prof Lau Geok Theng Assoc Prof Lau Geok Theng Marketing Marketing
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Provide Directions  Set Priorities and Determine Resource Allocation Achieve Integration and Coordination
Background image of page 2
Frequency and Usage New Use Product Development Market Development Business Development Vertical Horizontal
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Placing Right Bets on Core Knowledge, Skills and  Technologies.  Applied in Wide Range of Products That Satisfy  Diverse Customer Needs. Represent  Significant Lead Over Competitors.
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Introductory Growth Maturity Decline Pioneering Following
Background image of page 6
Subsidiary
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Defense Challenge Market-Following Niche & Guerilla
Background image of page 8
Where? High traffic sites
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/29/2012 for the course MARKETING MKT 3418 taught by Professor Lau during the Spring '12 term at National University of Singapore.

Page1 / 18

LESSON SIX NOTES - Marketing Strategy Marketing E-Commerce...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online