alicia_seah_presentation - Key Issues Impacting On The...

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Unformatted text preview: Key Issues Impacting On The Growth of the Singapore Tourism Market To Australia Trends & Experiences that the consumers are seeking 2009 ATEC Symposium Alicia Seah – CTC Holidays Senior Vice President, Marketing & PR Singapore based travel agency for the last 19 years and recently expanded into new markets like Shanghai which we open a hotel in China and is planning to build around 20 more across the region in the next five years • It is time to recapture the magic of travel to Australia • People still travel because it is magical to discover Australia’s Best Kept Secrets Key Issues Impacting On The Growth of the Singapore Tourism Market To Australia Trends & Experiences that the consumers are seeking Key Issues Impacting On The Growth of the Singapore Tourism Market To Australia Trends & Experiences that the consumers are seeking • Global tourism under attack- The industry is being forced to change and adapt • Varied travel options – LCCs vs Full Service Airlines vs First Class Coaches- Increase on regional travel • Exceptional and effective marketing by competitive destinations- Some truly big ideas that revitalise a destination • Travelers and target audience’s behaviour and perception through various new media- Digital Direction • Natural phenomenal aspects - Affects travel behaviour amongst Singaporeans-...
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alicia_seah_presentation - Key Issues Impacting On The...

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