Unformatted text preview: practice. The internet has given organizations the ability to target individual customers with offers designed to meet their specific needs and buying patterns. Don’t miss it-electronic commerce allows consumers to shop and purchase without ever leaving their homes. As a matter of fact, my church just recently conducted online sells and purchases for our MIT shirts. We did all of this over the internet with you having to meet at the supplier's location. I have a co-worker who purchased a vehicle online and had it shipped directly to her residence without having to move an inch but to sign for it at the door and return the necessary paperwork via email by scanning in her documents. Kotler & Keller (2012), A Framework for Marketing Management,...
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- Winter '12
- Marketing, target individual customers