DB Week 1-Marketing Management MKT-607

DB Week 1-Marketing Management MKT-607 - practice. The...

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DB Week 1 What are the aspects of market management? How has the marketing management process changed over the last several decades? Present examples. The question posed here has a simple solution: Marketing is about identifying & meeting human & social needs. Our text has given a three word definition to sum up the jest of this:“meeting needs profitably.” The aim of marketing is to know and understand the customer so well that the product or service fits him/her and sells itself. Ideally, marketing should result in a customer who is ready to buy. The marketing concept has changed over the past several decades due to the focus moving to customers marketing globally and not just on product and selling. For example, the internet has had a dramatic impact on the direction of marketing science and
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Unformatted text preview: practice. The internet has given organizations the ability to target individual customers with offers designed to meet their specific needs and buying patterns. Dont miss it-electronic commerce allows consumers to shop and purchase without ever leaving their homes. As a matter of fact, my church just recently conducted online sells and purchases for our MIT shirts. We did all of this over the internet with you having to meet at the supplier's location. I have a co-worker who purchased a vehicle online and had it shipped directly to her residence without having to move an inch but to sign for it at the door and return the necessary paperwork via email by scanning in her documents. Kotler & Keller (2012), A Framework for Marketing Management,...
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