DB Week 2 Due by day 3-Marketing Management

DB Week 2 Due by day 3-Marketing Management - DB Week 2 Due...

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DB Week 2 Due by day 3 What are the effects that social, marketing, situational, and psychological influences have on consumer decision making? Be specific. Culture is a set of values norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next. Values, languages, myths, customs, rituals, laws, and material artifacts all play a major role in consumer buying buyer. Social is pervasive, functional, learned, and dynamic. The core American values consist of success, materialism, freedom, progress, youth and capitalism. A subculture is a group of people in a society who are considered nearly equal in status or community esteem, who regularly socialize among themselves both formally and informally, and who share behavioral norms. The culture and subculture is very important because the total of both is equal to the social aspect of the consumer.
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DB Week 2 Due by day 3-Marketing Management - DB Week 2 Due...

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