DB Week 2 Due by day 5-Marketing Management

DB Week 2 Due by day 5-Marketing Management - DB Week 2 Due...

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DB Week 2 Due by day 5 In light of Kotler's article on "Wrestling With Ethics" and other research/articles that you are able to draw upon, should profitability drive social responsibility? Be sure to support your discussion question responses with evidence from the readings and/or additional references. I do not believe profitability should drive corporate responsibility. First we need to define what corporate social responsibility means. Corporate Social Responsibility or CSR has been defined by Lord Holme and Richard Watts in The World Business Council for Sustainable Development’s publication ‘Making Good Business Sense’ as “…the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large". Some years ago there was a movie titled, Erin Brockovich. Erin Brockovich was an unemployed single mother, desperate to find a job, but with no luck. Her losing streak even extended to a
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This note was uploaded on 02/29/2012 for the course MKT 607 taught by Professor Dr.green during the Winter '12 term at Grand Canyon.

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