241 Homework Assingment _1

241 Homework Assingment _1 - 6 Use the “love group”...

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Homework Assignment #1…Due next Thursday! 1. Select a product 2. Go to the channel. Observe consumer behavior. 3. Talk with a few consumers who select product. 4. Identify a loyal consumer (aka: “love group”) 5. Find out why they love the product
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Unformatted text preview: 6. Use the “love group” findings to create a message for the swing group 7. Write 1 page memo highlighting your methodology, findings, and recommended messaging. Understanding the Love Group...
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This note was uploaded on 02/29/2012 for the course BUS M 241 taught by Professor Swenson,j during the Winter '11 term at BYU.

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