241 W 12 Chapt 7 - Segmentation and Targeting

241 W 12 Chapt 7 - Segmentation and Targeting - Chapter 7...

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Unformatted text preview: Chapter 7 Part Uno Company Competitors Consumers Channel Place Price Product Promotion Target Position (Di ff erentiate) Segment Customer Retention Customer Acquisition Pro ts Create Value Capture Value Understand Value Sustain Value Context “The 4 C’s” “The Marketing Mix – The 4 P’s” “CRM” Winner Takes All … • Kassi Reid • Nathan Davis • Trevor Ralph • Gary Pratt • Jordan Call • Todd Brown • Justin Fillmore • Megan Hinckley • William Sheppard • Jared Fielding • David Parkinson 23.62 Company’s Capabilities Customer’s Needs Competitor’s Offerings Sweet Spot Competitive Environment “Learn and understand fundamental components and tools for marketing and how each relates to creating and sustaining value for customers.” Attract and retain the right customers . Pro tability Company Competitors Consumers Channel Place Price Product Promotion Target Position (Di ff erentiate) Segment Customer Retention Customer Acquisition Pro ts Create Value Capture Value Understand Value Sustain Value Context “The 4 C’s” “The Marketing Mix – The 4 P’s” “CRM” Company Competitors Consumers Channel Place Price Product Promotion Target Position (Di ff erentiate) Segment Customer Retention Customer Acquisition Pro ts Create Value Capture Value Understand Value Sustain Value Context “The 4 C’s” “The Marketing Mix – The 4 P’s” “CRM” Target Position (Di ff erentiate) Segment Segment All consumers looking for a quick, tasty meal or snack. Target Position (Di ff erentiate) Kids: Chef Boyardee is the only meal that will satisfy your hunger when you’re really hungry....
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241 W 12 Chapt 7 - Segmentation and Targeting - Chapter 7...

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