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241 W11 C1.1 Intro Bond

241 W11 C1.1 Intro Bond - What do you think about when you...

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What do you think about when you hear the word…
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What thoughts come to mind when you hear the word... Marketing?
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Used-car salesmen? Telemarketing? Advertising?
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Thought so. To set the record straight…
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If you want to manipulate people into buying your snake oil...
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BYU Marketing is NOT for you!
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If you want to brainwash the masses...
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BYU Marketing is NOT for you!
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If you just want to make commercials...
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BYU Marketing is SO much more than that!
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But…
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Suppose you see a problem in the world… …and you want to gure out how to x it.
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Suppose you want others to see things… …from your perspective.
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Suppose you want to know what makes people tick… …what in uences their choices.
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