241 W11 C1.1 Intro Bond

241 W11 C1.1 Intro Bond - What do you think about when you...

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Unformatted text preview: What do you think about when you hear the word What thoughts come to mind when you hear the word... Marketing? Used-car salesmen? Telemarketing? Advertising? Thought so. To set the record straight If you want to manipulate people into buying your snake oil... BYU Marketing is NOT for you! If you want to brainwash the masses... BYU Marketing is NOT for you! If you just want to make commercials... BYU Marketing is SO much more than that! But Suppose you see a problem in the world and you want to gure out how to x it. Suppose you want others to see things from your perspective. Suppose you want to know what makes people tick what in uences their choices. Then marketing has something to o ff er you. Marketers Study people Marketers Study people Behaviorally (psychology) Marketers Study people Quantitatively (Economics) Marketers Study people Analytically (Math and Statistics) N t-1 m N t = N t-1 +p(m-N t-1 )+q (m-N t-1 ) Marketers design innovative solutions Marketers persuade people Marketers and spread BIG ideas. In fact, by developing better solutions... In fact, by developing better solutions....
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This note was uploaded on 02/29/2012 for the course BUS M 241 taught by Professor Swenson,j during the Winter '11 term at BYU.

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241 W11 C1.1 Intro Bond - What do you think about when you...

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