241 W12 C5 Consumer Behavior Bond (Part 2)

241 W12 C5 Consumer Behavior Bond (Part 2) - Chapter 5 Exam...

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Chapter 5
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Exam Kicks off Thursday in the Testing Center! Covers Chapters 1–6 Testing Center Starts: Thursday, Feb 2 nd ; Ends: Monday, Feb 6 th 2 Test Prep Sessions Tuesday and Wednesday Night @ 7PM in 251 TNRB No Class Thursday! Homework Assignment #1 can still be turned in! 5% point reduction for each day late Another new TA has been hired! Joshua Dance ([email protected] ) Office Hours TBD Jacob Low ([email protected]) Office Hours: Wednesday and Friday at 10:00 - TNRB 689 Chantel Laser ([email protected]) Office Hours: Monday at 3:00 and Thursday at 11:00 - TNRB 689
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Recognition Status
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Recognition Sense of belonging Security
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Hunger
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Security
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Recognition Status
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Self development
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Protection
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Selec%ve- A*en%on, Distor%on, Reten%on “The Black Box” • Select • Organize • Interpret
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3? 4? 5? 6?
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No empirical evidence that it is used Little relevance for marketers People want to believe in subliminal advertising
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This note was uploaded on 02/29/2012 for the course BUS M 241 taught by Professor Swenson,j during the Winter '11 term at BYU.

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241 W12 C5 Consumer Behavior Bond (Part 2) - Chapter 5 Exam...

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