EXAM QUESTIONS

EXAM QUESTIONS - TYPES OF EXAM QUESTIONS 1 Definition...

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TYPES OF EXAM QUESTIONS 1. Definition questions (Examples 1 and 2 below) ask you to match a definition to one of the concepts listed as responses (or vice versa). With enough practice, you can know all of the definitions cold and ace these questions. One pitfall is that it is easy to confuse concept terms that are logically related to each other (e.g. market orientation and customer relationship management) or that have words in common (e.g. customer value and customer experience). As you study, deliberately look for where these confusions might occur, and decide on a method to tell them apart ahead of time. 2. Comprehension questions ask you to recall information other than definitions. Example 3 tests whether you understand the characteristics of an effective marketing mix, while Example 4 tests your recall and comprehension of a discussion about marketing in Chapter 1 of the textbook. Two things will help with this type of question. The first is good direct recall of the specifics of the material, which will help you to pick out the right answer directly. However, you can also find the right answer a lot of the time with a careful logical analysis of each response, to figure out why four of them are wrong even though they seem reasonable at first glance. For example, four of the responses in Example 3 may be true in some specific cases, but only one of them is generally true. 3.
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EXAM QUESTIONS - TYPES OF EXAM QUESTIONS 1 Definition...

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