Marketing Application Exercise Example 2

Marketing Application Exercise Example 2 - Marketing...

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Marketing Application Exercise Sun Chips 100% Biodegradable Chip Bag A company best known for their healthier choice chips and environmental friendliness, Sun Chips has just launched a new advertising campaign featuring their new 100% biodegradable chip bag. The new bag is made from plants, and biodegrades in about 14 weeks when placed in a hot compost environment. The commercial shows time elapsing with the bag placed in a compostable environment. By the end of the commercial, a flower plant sprouts up out of the ground and the words “The world’s first 100% compostable chip bag. Coming Earth Day 2010” are shown below. The ad successfully builds on the company’s commitment to environmental issues. Sun Chip’s ad reflects a number of marketing concepts. First, within the strategic marketing process, the makers of Sun Chips have positioned their product in a place that will fulfill the needs of health and environmentally conscious people. Additionally, Sun Chips has
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Marketing Application Exercise Example 2 - Marketing...

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