Who are Organizational Buyers?
Individuals or households who buy for personal use
We call these Consumer Markets,
Consumer Markets, or ____ Markets
Organizations and government agencies that buy goods
and services for their own use or for resale
We call these Organizational Markets,
Business Markets, or ____ Markets
Buyers Participating in Shoe Market
Consumers buys shoes.
Retailers buy shoes.
Wholesalers buy shoes.
Shoe manufacturer buys designer services, leather, thread, dyes,
decoration, packaging, etc.
Tanner buyers hide, chemicals, equipment, etc.
Thread manufacturers buy cotton, nylon, etc.
Dye manufacturers buy pigments, chemicals, etc.
All of these businesses are purchasing equipment, packing
materials, energy, labor, space, transportation, computer
systems, office supplies, insurance, legal and accounting