S12++MKTG+3104+13.+Do+you+understand+price+elasticity -...

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Do you understand price elasticity? (Answers in red) If demand is price inelastic, you can increase revenue by: Lowering price?
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Unformatted text preview: Raising price? If demand is price elastic, decreasing price will: Increase revenue? Decrease revenue?...
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This note was uploaded on 02/29/2012 for the course MKGT 3104 taught by Professor Dr.klein during the Spring '12 term at Virginia Tech.

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