S12+Marketing+3104+15.+Channels+outline+ppt

S12+Marketing+3104+15.+Channels+outline+ppt - Marketing...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing 3104 Channels of Distribution Strategy
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Content Objectives Understand the functions and types of channels of distribution Evaluate choices in setting up channels Identify issues that create channel conflict and a strategy to reduce it
Background image of page 2
Marketing Channel Individuals and firms involved in making a product or service available for consumption Called a channel member or middleman
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Typical Marketing Channels ORGANIZATIONAL MARKET CONSUMER MARKETS DISTRIBUTOR: Middleman in ______________markets AGENT : connects buyers and sellers, does not take ________________to the goods Sells to _________ Sells to other __________
Background image of page 4
Know that there are many channel member options that serve different channel functions. Know the terms for channel members just discussed. You do not need to know the subtypes of wholesalers (e.g. rack jobber, drop shipper…) and their functions (shown in Figure 15-7). Channel Members
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Channels DIRECT CHANNELS INDIRECT CHANNEL HP Imaging Equipment Large Hospitals Green Giant NAFC Kroger CONSUME RS Apple Consumers Goods Money Goods Money Goods Money Goods Money Goods Money
Background image of page 6
WHY DO WE HAVE CHANNEL MEMBERS? Channel Functions
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/29/2012 for the course MKGT 3104 taught by Professor Dr.klein during the Spring '12 term at Virginia Tech.

Page1 / 19

S12+Marketing+3104+15.+Channels+outline+ppt - Marketing...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online