S12+MKTG+3104+1.+Introduction+outline

S12+MKTG+3104+1.+Introduction+outline - Marketing...

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Marketing Management CLASS OBJECTIVES 1. Course Overview •. People •. Purpose •. Structure and Policies
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INSTRUCTORS Professor Dr. Klein Graduate Assistants Julie Sablik Erin Mahony COURSE PURPOSE Teach you the fundamentals of marketing and its role in both
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MARKET People with the desire and ability to buy a specific product. PRODUCT A good, service, or idea that satisfies the customer’s needs. WHAT IS YOUR ROLE RIGHT NOW? (IN MARKETING TERMS)
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IN MARKETING TERMS As a VT customer, you are buying a service. SERVICE: Intangible activities or benefits that an organization provides in exchange for money or something of value.
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IN MARKETING TERMS Co-produced service : the consumer works with the seller to create the service experience à In a co-produced service, customers influence… à Service quality in education depends on customer… Ø Cooperation Ø
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Marketing? Marketing is the activity for creating , delivering , communicating , and exchanging offerings that benefit the organization, its stakeholders, and society at large.  Marketing activities are
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This note was uploaded on 02/29/2012 for the course MKGT 3104 taught by Professor Dr.klein during the Spring '12 term at Virginia Tech.

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S12+MKTG+3104+1.+Introduction+outline - Marketing...

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