MKTG%203104%20Syllabus%20Spring%202012 - MARKETING 3104:...

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Unformatted text preview: MARKETING 3104: MARKETING MANAGEMENT SPRING 2012 Dr. Klein (2023 Pamplin) Email: Office hours: T, Th 2:00 - 3:30 p.m. and by appointment (231-7284) Teaching Assistants (3065 Pamplin) Julie Sablik ( ) Office hours: M,W 12:00 - 2:00 p.m. and by appointment Erin Mahony ( ) Office hours: T,Th 12:30 2:30 p.m. and by appointment Email. Please write MKTG 3104 at the beginning of the subject line. This will help us respond more quickly to your emails and reduce the chance that they land in junk mail folders, along with offers to transfer $12 million into our bank accounts. Catalog Description Study of the marketing process from a macro and management viewpoint. The macro viewpoint includes the role of marketing in society. The management viewpoint includes product, distribution, promotional, and pricing decisions. Junior standing required. I,II,III,IV (3H,3C) Prerequisite : All students taking MKTG 3104 must have junior standing. Any student who lacks junior standing and remains in this course without the consent of both the instructor and the Head of the Marketing Department may be dropped from the course at the discretion of the Dean, with or without penalty. For Business Majors Only : You must have Upper Division Clearance (UDC) in order to take this class. UDC requires a GPA of 2.0 or better in the combined series of MATH 1525-1526 (or acceptable alternative series), ACIS 1504, ACIS 2115-2116, BIT 2405-2406, and ECON 2005- 2006, with no grade lower than a C- in any of these courses. UDC also requires completion of at least 60 credit hours with a cumulative GPA of 2.0 or better for all coursework. If you have not met all of the criteria for UDC, immediately contact Dr. Clevenger ( ) or Ms. Townley ( ) in the Pamplin Undergraduate Programs Office to determine if you can continue in this class. Course Objectives By the end of the course, you should be able to: Explain the purpose and scope of the marketing function within organizations Explain how marketing creates value for organizations, customers, and society Identify the areas of marketing decision making and the tools marketing managers use to make those decisions in both local and global markets Explain the concepts and theories relevant to each decision area in marketing and apply them to make those decisions Identify and evaluate the ethical and social issues associated with marketing decisions Required Textbook: Marketing , 10th Edition , (2011) by Roger Kerin, Steven Hartley, and William Rudelius (McGraw-Hill). This textbook is available in three formats. The textbook content is identical across all formats, but prices and restrictions differ. (To read about and correct one textbook typo, please see Scholar/Resources/Textbook Options.) 1. Hardback (ISBN: 9780073529936) 2. Loose-leaf (ISBN: 9780077405380) This unbound version is sometimes cheaper than the hardback (check the bookstore), but you cannot resell it to a bookstore. hardback (check the bookstore), but you cannot resell it to a bookstore....
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This note was uploaded on 02/29/2012 for the course MKGT 3104 taught by Professor Dr.klein during the Spring '12 term at Virginia Tech.

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MKTG%203104%20Syllabus%20Spring%202012 - MARKETING 3104:...

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