Coke Zero-Chapt8

Coke Zero-Chapt8 - 1 The type of consumer that the...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
1. The type of consumer that the Coca-Cola Company is targeting with the following products: Diet Coke: It is mainly targeting women who want to lose weight. The type of demographic segmentation is Gender Segmentation. Coke Zero: It is mainly designed for men, 18 to 34, who don’t want the sugar and calories in regular soda but don’t like the taste of artificial sweetener. They consider Diet Coke a “feminine stigma”. Also it is classified in the Gender and age segmentation of demographic segmentation. Diet Coke Plus: It is designed for consumers who are more health conscious and who desire a sweeter taste with more vitamins & minerals. It is considered as in Gender segmentation of demographic segmentation. Coca- Cola Blak: It is designed for older, more sophisticated customers willing to pay more. It is in the Age and income segmentation. Full Throttle Blue Demon: It is mainly designed to appeal Hispanic Men. Also it is classified in age , gender, and ethnic segmentation. 2. With the invention and production of Coke Zero, it influences the sales of Coke and
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Ask a homework question - tutors are online