{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

HOMEWORK ASSIGNMENT _1 EXAMPLE B-1

HOMEWORK ASSIGNMENT _1 EXAMPLE B-1 - TO Mike Bond FROM JOHN...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
TO: Mike Bond FROM: JOHN DOE DATE: Sept. 20, 2011 SUBJECT: “Love Group” Marketing Methodology At a local grocery store, I observed purchasers of peanut butter. I disregarded individuals who came and browsed the selections, compared prices, and picked a product that was most suitable. These individuals exhibited no loyalty to a certain product, so I didn’t bother talking to them. Individuals that plowed forward, only taking time to spot “their” product, and grabbing it without comparing it to other products, were the obvious members of the “love group.” I approached these individuals and asked them more about their selection process. “May I ask why you picked that particular peanut butter? So you buy this peanut butter every time? What makes it different from all of the other peanut butters?” I listened to their answers and wrote down what they had to say about their “loved” product. Findings From the customers I observed, “Adam’s Peanut Butter” was most loved. The customers didn’t amble
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern