HOMEWORK ASSIGNMENT _1 EXAMPLE B-1

HOMEWORK ASSIGNMENT _1 EXAMPLE B-1 - TO: Mike Bond FROM:...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
TO: Mike Bond FROM: JOHN DOE DATE: Sept. 20, 2011 SUBJECT: “Love Group” Marketing Methodology At a local grocery store, I observed purchasers of peanut butter. I disregarded individuals who came and browsed the selections, compared prices, and picked a product that was most suitable. These individuals exhibited no loyalty to a certain product, so I didn’t bother talking to them. Individuals that plowed forward, only taking time to spot “their” product, and grabbing it without comparing it to other products, were the obvious members of the “love group.” I approached these individuals and asked them more about their selection process. “May I ask why you picked that particular peanut butter? So you buy this peanut butter every time? What makes it different from all of the other peanut butters?” I listened to their answers and wrote down what they had to say about their “loved” product. Findings
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/29/2012 for the course BUS M 241 taught by Professor Swenson,j during the Winter '11 term at BYU.

Ask a homework question - tutors are online