HOMEWORK ASSINGMENT _1 EXAMPLE A-1

HOMEWORK ASSINGMENT _1 EXAMPLE A-1 - TO FROM DATE SUBJECT...

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TO: Professor Bond FROM: JANE DOE DATE: September 21, 2011 SUBJECT: Assignment 1 Situation Analysis/ Background I do not enjoy grocery shopping. But there is one aisle I do enjoy…the ice cream aisle! There are many varieties of brands and flavors to choose from. Choosing ice cream can be a big decision for some people. Their enthusiasm for ice cream causes people to pause longer and think about what they are getting. It can lead to family feuds, marital differences, or simply an internal battle to decide on a carton of ice cream that will best satisfy their cravings. At a local supermarket I conducted some market research on my personal favorite type of ice cream, Kroger’s Deluxe Churned ice cream. Rationale/ Findings I began my research scouting the ice cream aisle for loyal customers. Several people pushed their carts slowly down the aisle, comparing prices until they found a satisfactory brand. Then they took a minute or two searching for their favorite flavor. They, I determined, are the swing group.
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This note was uploaded on 02/29/2012 for the course BUS M 241 taught by Professor Swenson,j during the Winter '11 term at BYU.

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HOMEWORK ASSINGMENT _1 EXAMPLE A-1 - TO FROM DATE SUBJECT...

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