Chapter 3 - Information Systems for Competitive Advantage...

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Unformatted text preview: Information Systems for Competitive Advantage Using MIS 4e Chapter 3 Felix makes it to meeting, offers good input Group used discussion board, got good input from instructors Neil suggests looking at data to analyze impact of suggested options before making any decisions Group getting more people involved and developing a process for making a good decision This Could Happen to You: I Need to Look at the Data and See the Impact 3-2 FlexTime scenario video Recall from Chapter 1 that MIS is the development and use of information systems that enable organizations to achieve their goals and objectives. In Chapter 2, you learned how information systems can help people collaborate. This chapter focuses on how information systems support competitive strategy and how IS can create competitive advantages. As you will learn in your organizational behavior classes, a body of knowledge exists to help organizations analyze their industry, select a competitive strategy, and develop business processes. In the first part of this chapter, we will survey that knowledge and show how to use it, via several steps, to structure information systems. Then, in the last section, we will discuss how companies use information systems to gain a competitive advantage. Chapter Preview 3-3 1. Understand competitive strategy 2. Understand Porters five forces model for determining industry profitability 3. Understand strong and weak examples for each of the forces 4. Define value chain Distinguish between primary and support activities 1. Understand what happens at: inbound logistics, operations/manuf, outbound logistics, marketing & sales, and service 2. Understand what business functions fall into support activities Chapter Objectives 3-4 Q1: How does organizational strategy determine information systems structure? Q2: What five forces determine industry structure? Q3: How does analysis of industry structure determine competitive strategy? Q4: How does competitive strategy determine value chain structure? Q5: How do business processes generate value? Q6: How does competitive strategy determine business processes and the structure of information systems? Q7: How do information systems provide competitive advantages? Q8: 2021? Study Questions 3-5 Figure 3-1 Q1: How Does Organizational Strategy Determine Information Systems Structure? 3-6 Organizations examine the structure of their industry and determine a competitive strategy Competitive strategy determines value chains determine business processes Structure of business processes determines design of supporting information systems 3-7 Q2 What Five Forces Determine Industry Structure? You can use Porters Five Forces Model to assess an industry structure based on these five questions: How much bargaining power do customers have?...
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This note was uploaded on 02/29/2012 for the course CNIT 235 taught by Professor Juliemariga during the Spring '12 term at Purdue University-West Lafayette.

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Chapter 3 - Information Systems for Competitive Advantage...

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