Chapter 9 - Business Intelligence Systems Using MIS 4e...

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Unformatted text preview: Business Intelligence Systems Using MIS 4e Chapter 9 The information systems described in Chapters 7 and 8 generate enormous amounts of data. Most of these data are used for operational purposes, such as tracking orders, inventories, payables, and so forth. These operational data have a potential windfall: They contain patterns, relationships, clusters, and other information that can facilitate management, especially planning and forecasting. Business intelligence systems produce such information from operational data. This chapter surveys the most common business intelligence and knowledge management applications, discusses need and purpose for data warehouses, and explains how business intelligence applications are delivered to users as business intelligence systems. Youll learn tools and techniques that Fox Lake can use to identify guides that contribute most (and least) to its competitive strategy, and some of the potential benefits and risks of mining credit card data. Chapter Preview 9-2 1. Understand why business intelligence(BI) is important 2. Understand how BI systems increase competitive advantage 3. Define reporting tools 4. Define data-mining 5. Define decision trees 6. Distinguish between a BI tool, application and system 7. Define data warehouse 8. Define data marts 9. Define knowledge management (KM) and why its important 10. Understand benefits of KM 11. Define expert systems and understand problems with them Lecture Objectives 9-3 Anne proposes to combine membership data and publicly available data in order to better target marketing efforts for Fox Lake weddings Information will allow her classify promotions, increase wedding revenue Were Sitting on All This Data Scenario video 9-4 Q1 Why do organizations need business intelligence? Q2 What business intelligence systems are available? Q3 What are typical reporting applications? Q4 What are typical data-mining applications? Q5 What is the purpose of data warehouses and data marts? Q6 What are typical knowledge-management applications? Q7 How are business intelligence applications delivered? Q8 2021? Study Questions 9-5 Businesses collect massive amounts of data Important patterns of relationships and valuable information buried in that data. Q1:Why Do Organizations Need Business Intelligence? Evidence that someone is going to default on a loan (BI video) 9-6 How Big Is an Exabyte ? (See video) 9-7 Q2: How Do Business Intelligence Systems Provide Competitive Advantages? 9-8 Q2: How Do Business Intelligence Systems Provide Competitive Advantages?...
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This note was uploaded on 02/29/2012 for the course CNIT 235 taught by Professor Juliemariga during the Spring '12 term at Purdue University-West Lafayette.

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Chapter 9 - Business Intelligence Systems Using MIS 4e...

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