Web 2.0 Publishing Online - 2 Publishing Online Web 2.0:...

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Web 2.0: Concepts and Applications 2 Publishing Online
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Lecture Objectives 1. Understand the structure of web based applications 2. Distinguish between a user blog and corporate blog 3. List the web based applications that can be used to develop a blog 4. Understand ways a blogger can increase traffic to their blog 5. What are popular blog sites 6. What is a wiki What are popular wiki sites What are popular wiki applications Publishing Online 2
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Impact of Social Media Would you name your child Facebook? http://techcrunch.com/2011/02/19/facebook-egypt-newborn/ Infographic: Whose using social media http://blogs.cio.com/web-20/16481/infographic-whos-using-soc If social media went to high school http://thenextweb.com/socialmedia/2011/02/11/the-class-of-20 Chapter 2: Publishing Online 3
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Overview Blogs and wikis are two Web 2.0 tools that allow users to publish content online Blogs function as online journals Wikis are collections of searchable, linked Web pages that users can create or edit collaboratively Publishing Online 4
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Overview Publishing Online 5
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Overview Publishing Online 6
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The Structure of Web-based Applications Blogs and wikis both offer users a simple way to publish content to the Web without the need to know HTML HTML uses tags to instruct a Web browser how to display a Web page Cascading Style Sheets (CSS) is a complementary technology that specifies fonts, colors, layout, and placement Publishing Online 7
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The Structure of Web-based Applications Many Web applications use a three-tiered structure that allows users to interact with the Web site Presentation tier deals with presentation of information Middle tier is responsible for processing user input Also called the business logic tier Database tier is responsible for retrieving requested information Publishing Online 8
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This note was uploaded on 02/29/2012 for the course CNIT 321 taught by Professor Juliemariga during the Spring '12 term at Purdue University-West Lafayette.

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Web 2.0 Publishing Online - 2 Publishing Online Web 2.0:...

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