3/1/12 SYG 2000: Lecture 6 1/1 www2.fiu.edu/agirArdc/2000lec6.ch2.htm SYG 2000: LecWXUe 6. ChapWeU 2: CXlWXUal uniyeUValV I. Value clusters:values fitting into larger whole:eg success/individualism/educ/hard work A. value contradiction: when don¶ t fit, eg racism v. equality, maj source social change II. Emerging Core Values: includes cluster: leisure, self-fulfill, phys fitness, youthfulness A. leisure: reflected in big recreation indus: computer games, boats, vacation homes etc B. self-fulfillment: human potential movement: be “all one can be”; self-help books C. physical fitness: evident in natural foods craze, fitness centers, joggers, cyclists D. youthfulness: new sense urgency; popularity of cosmetics to Botox injections E. value cluster facilitated by econ development freeing from long hours of work F. Fifth value: concern for environoment: v. extinction bison/passenger pigeon 1915 1. econ dev facilitates: only after basic needs met: worlds poor nations not afford this G. culture wars: strong resist when change core values threat way of life:eg gender roles
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a. Material Culture, A. value contradiction, A. George Murdock, I. Value clusters, III. Cultural universals