Wal-Mart Strategy

Wal-Mart Strategy - Wal-Mart Strategy Group-2, Section-F...

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Wal-Mart Strategy Group-2, Section-F SHALINA VERMA KUMAR VIVEK KHUMAN VIJAY C NISHIKANT SAHEBRAO CHORE DHINESH BABU D ANUP JHA SAUGATA HALDER
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Unique factors Discount retailing First order fit simple consistency discount stores in small towns(Needs and Access based strategy positioning) building own warehouses to meet the demand(Fit and sustainability) one-third of its stores in Metropolitan cities that were not served by any of its competitors(Fit and sustainability) creating strong chain to lock out imitation (strategy of perfect Fit)
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Purchasing and Distribution Strategy of being unique to others used in-store terminals to wire merchandise requests to a central computer was less dependent on specific vendors Hard bargaining with the vendors Stores spread radially around distribution center Distribution to several stores on a single trip(combining activity)
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Store Operations Third order fit – optimization of efforts
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This note was uploaded on 03/01/2012 for the course STRATEGY Om121 taught by Professor Abhinavdhar during the Spring '12 term at Harvard.

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Wal-Mart Strategy - Wal-Mart Strategy Group-2, Section-F...

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