Unformatted text preview: extra. Heinz achieved an increase in market share and generated enough additional income to pay for all of the development costs and still improve their profitability. Today, most ketchup is packaged in plastic. (And the plastic bottles have continued to evolve with inverted features so that the cap is now on the bottom, which eliminates the need to shake the bottle to mix up the ketchup and get it to move toward the dispensing spout.) o o o Glass...
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- Spring '08
- H. J. Heinz Company, Ketchup, Recyclable materials, plastic bottles, Heinz Tomato Ketchup