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Unit_9_-_Food_and_Beverage_Packaging - deliver products...

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9.4 US Consumer Expectations and Trends Consumers in the US have high expectations of food manufacturers and packagers. They have a long list of demands which sometimes actually contradict one another such as superior quality, taste, convenience, AND low cost (We want it all!). Manufacturers have to juggle these competing goals and use new processing techniques and packaging technology to
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Unformatted text preview: deliver products that meet the high expectations of the American public. Some of these expectations are listed below: Nutritional value Safety Superior quality Availability, such as seasonal products in the off season (fresh produce in the winter) Superior taste Variety Convenience Reduced waste Low cost 9. 2...
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