dropped+Product+Life+Cycle+slide - Each stage has...

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Product Life Cycle Theory that a product has a limited life and passes through distinct stages
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Unformatted text preview: Each stage has characteristic: a. Rise/fall of sales and profits b. Marketing objectives...
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This note was uploaded on 03/02/2012 for the course MKTG 3104 taught by Professor Ebcoupey during the Fall '08 term at Virginia Tech.

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