F10 MKTG 3104 Student 07_ Global Markets

F10 MKTG 3104 - MKTG 3104 Global Consumers and Markets CLASS OBJECTIVES 1 Evaluate the importance of world trade trends and factors that influence

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MKTG 3104 Global Consumers and Markets
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CLASS OBJECTIVES 1. Evaluate the importance of world trade, trends, and factors that influence it 2. Compare approaches to targeting global markets 3. Analyze the challenges of
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WHY ARE GLOBAL MARKETS IMPORTANT? Scope and Growth of world trade Goods Services Annual growth 2000-2008 : 5.0% 12% 2008 : 2009 world trade volume down
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Volume of world merchandise exports, 1965- 2009 (Annual % change) WTO Press Release, March 26, 2010 -12.2% WTO predicted 9.5 % growth in 2010, in Sept, revised forecast to 13.5%.
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FACTORS IN WORLD TRADE GROWTH 1. Decline of economic protectionism Protectionism is the shielding of domestic industries from foreign competition through tariffs or quotas. •. Protect jobs and domestic businesses, maintains independence, political security •. Costs to consumers, value of competition, value of economic ties GATT (General Agreement on Tariffs and Trade) •.
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FACTORS IN WORLD TRADE GROWTH 2. Formal economic integration, free trade zones European Union (27) NAFTA (3) UNASUR (12)
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FACTORS IN WORLD TRADE GROWTH 3. Global competition by global companies to global customers Scale can provide economies Preference of global companies for ________________
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FACTORS IN WORLD TRADE GROWTH 4. Networked global marketspace and other technological advances Lower cost ___________________to global markets
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This note was uploaded on 03/02/2012 for the course MKTG 3104 taught by Professor Ebcoupey during the Fall '08 term at Virginia Tech.

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F10 MKTG 3104 - MKTG 3104 Global Consumers and Markets CLASS OBJECTIVES 1 Evaluate the importance of world trade trends and factors that influence

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