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F10++MKTG+3104+Student+07.+Global+Markets+ppt

F10++MKTG+3104+Student+07.+Global+Markets+ppt - MKTG 3104...

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MKTG 3104 Global Consumers and Markets
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CLASS OBJECTIVES 1. Evaluate the importance of world trade, trends, and factors that influence it 2. Compare approaches to targeting global markets 3. Analyze the challenges of targeting global markets
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WHY ARE GLOBAL MARKETS IMPORTANT? Scope and Growth of world trade Goods Services Annual growth 2000-2008 : 5.0% 12% 2008 : 1.5% 15% 2009 world trade volume down 12.2% 記記記 Goods Services 2009 ($ trillion) $12.15 3.31
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Volume of world merchandise exports, 1965-2009 (Annual % change) WTO Press Release, March 26, 2010 -12.2% WTO predicted 9.5 % growth in 2010, in Sept, revised forecast to 13.5%.
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FACTORS IN WORLD TRADE GROWTH 1.Decline of economic protectionism Protectionism is the shielding of domestic industries from foreign competition through tariffs or quotas. Protect jobs and domestic businesses, maintains independence, political security Costs to consumers, value of competition, value of economic ties GATT (General Agreement on Tariffs 記記   and Trade) reduced tariffs enforced by World Trade Organization (WTO)
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FACTORS IN WORLD TRADE GROWTH 2. Formal economic integration, free trade zones European Union (27) 16 use Euro NAFTA NAFTA (3) UNASUR (12) Union of South American Nations
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FACTORS IN WORLD TRADE GROWTH 3. Global competition by global companies to global customers Scale can provide economies competitive advantage Preference of global companies for global partners
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FACTORS IN WORLD TRADE GROWTH 4. Networked global marketspace and other technological advances Lower cost distribution and communication to global markets
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