F10+MKTG+3104+13.+Do+you+understand+price+elasticity

F10+MKTG+3104+13.+Do+you+understand+price+elasticity -...

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Do you understand price elasticity? (Answers in red) If demand is price inelastic, you can increase revenue by: Lowering price?
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Unformatted text preview: Raising price? If demand is price elastic, decreasing price will: Increase revenue? Decrease revenue?...
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This note was uploaded on 03/02/2012 for the course MKTG 3104 taught by Professor Ebcoupey during the Fall '08 term at Virginia Tech.

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