F10+MKTG+3104+Student+02.+Strategy+Part+2+ppt[1]

F10+MKTG+3104+Student+02.+Strategy+Part+2+ppt[1] - MKTG...

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MKTG 3104 ORGANIZATIONAL STRATEGY Part 2
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Organizational Strategy Objectives Today Explain two strategic analysis tools and how to use them effectively SWOT Portfolio analysis Examine two strategy classification systems based on: Sources of growth Sources of competitive advantage
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DEVELOPING STRATEGY CREATE THE ORGANIZATIONAL FOUNDATION Mission Core values Organizational culture SET THE ORGANIZATIONAL DIRECTION Define your business Set goals DECIDE STRATEGIES Across organizational levels Across products and markets
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Tools for Strategic Decision Making PROBLEM Many industries, SBUs/product-markets/brands How do you allocate limited resources among them  and decide strategy? Analysis Tools 1. Situation Analysis  or SWOT Analysis 2. Product Portfolio Analysis
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Situation (SWOT) Analysis IDENTIFY  Create strategy to:
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Evaluate external factors Evaluat e internal factors Situation (SWOT) Analysis Wal- mart
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Evaluate external factors Evaluat e internal factors Situation (SWOT) Analysis Wal- mart
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PRODUCT PORTFOLIO ANALYSIS BCG (BOSTON CONSULTING GROUP) MATRIX GROWTH-SHARE MATRIX Objectives: Identify attractive markets Assess relative competitive advantage  Allocate resources to better opportunities Method: Map units (SBUs, brands, products) according to: Market growth ( a surrogate for … ) Market share relative to strongest competitor ( a surrogate for … )
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This note was uploaded on 03/02/2012 for the course MKTG 3104 taught by Professor Ebcoupey during the Fall '08 term at Virginia Tech.

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F10+MKTG+3104+Student+02.+Strategy+Part+2+ppt[1] - MKTG...

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