F10+MKTG+3104+Student+slides++01.+Introduction+ppt

F10+MKTG+3104+Student+slides++01.+Introduction+ppt - MKTG...

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MKTG 3104 Marketing Management Dr. Klein
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CLASS OBJECTIVES 1. Course Overview People Purpose Structure and Policies 2. Introduce some marketing ideas Key definitions Major themes of the course
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INSTRUCTORS Professor Dr. Klein Graduate Assistants Katie Cox A.J. Lemaitre
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WHO ARE YOU? IN MARKETING TERMS MARKET People with the desire and ability to buy a specific product. PRODUCT A good, service, or idea that satisfies the customer’s needs.
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COURSE PURPOSE Teach you the fundamentals of marketing and its role in both organizations and society Why should you want to learn this?
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MY RESPONSIBILITIES Make the lectures as clear and interesting as I can Work hard to make exams a fair test of textbook and lecture content Protect you from cheating Respond to students who need help. Apply policies fairly
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YOUR RESPONSIBILITIES Learn the material Know the course structure, policies, and resources (Scholar syllabus, assignments, and resources) PowerPoint slides 4 midterms (lectures and textbook) Comprehensive final exam (lectures) No makeup exams Drop one of the five exam grades Extra credit Pamplin Research Lab Application Exercise
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Marketing Tenth Edition Roger Kerin Steve Hartley Bill Rudelius Required Textbook
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YOUR RESPONSIBILITIES Learn the material
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F10+MKTG+3104+Student+slides++01.+Introduction+ppt - MKTG...

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