KOHL'S - MKT 10/04/10 KOHLS JohnRe ese Re...

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MKT 10/04/10 KOHL’S John Reese Regional Vice-President Agenda/wrap up Positioning Customer Growth The Kohl’s Brand Positioning To be the leading family-focused, valued-oriented, specialty department store offering quality exclusive   and nation brand Competitive position Macy’s, Nordstrom Kohl’s, GAP, JC Penney, Sears- Wal-Mart, Target Customer Growth 1999: 259 stores, 21 states 2010: 1089 stores, 49 states (no Hawaii) Slaes 1999: $4.5 2000:$6.1 2009: $17.2 Fortune 500 2009: #135 1999: #413 Our Promise: Expect GREAT things Our Pillars: Brands + Value + Convenience Brands : LEVI’S, NIKE, Lee, Adidas, Converse, Carter’s, (Candie’s, daisy fuentes’, Bobby Flay,
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This note was uploaded on 03/02/2012 for the course MKTG 3104 taught by Professor Ebcoupey during the Fall '08 term at Virginia Tech.

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KOHL'S - MKT 10/04/10 KOHLS JohnRe ese Re...

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