Commercial essay!!.docx - 1 Running Head NEW IMPROVED COOL...

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1Running Head: NEW IMPROVED COOL RANCHNew Improved Cool RanchLogan RussellENG 112-107WilliamsFebruary 23, 2020
2Running Head: NEW IMPROVED COOL RANCHNew Improved Cool RanchBrilliantly, last year, Doritos decided to run a commercial that features Sam Elliot and LilNas. Sam Elliot is an actor that plays in the Netflix show “The Ranch” for the Dorito chip named“Cool Ranch”. The commercial also features Lil Nas, featuring his number one hit song “Old Town Road” playing throughout the commercial. If you’re not a huge Dorito fan, the commercialis still advertising because the song playing in the background is catchy. The commercial is also advertising because it shows Sam Elliot and Lil Nas having a dance battle. The commercial makes sure to strike a chord with well-known people, while letting the big Doritos fans know that there is a new bag of chips out that has even more “Cool “Ranch” flavor than before. The commercial shows horses behind Lil Nas, which goes along great with the song lyrics “Horses inthe back”. The commercial strikes a broad spectrum with Sam Elliot being a little older, and Lil Nas being more in the range of the younger generation. In February 2019, Doritos released “The Cool Ranch Long Form” commercial. It was created by Doritos company to promote a new and improved label of the “Cool Ranch’ bag as well as letting Dorito fans know that there is even more flavor in the new bag than before.. Doritos knew it would be a good idea to feature Lil Nas because recently, he just won a Grammy award for his “Old Town Road” song (Doritos). Before you know it the 20-year-old with no name is facing off with the 75-year-old gunslinger Sam Elliot. Before the song is actually

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