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Unformatted text preview: weaknesses and threats to success Marketing manager must blend the 4 P's Each marketing mix decision must work well with all the others o The marketing plan brings all the details together Includes time related details Includes costs and revenues Plan needs to be able to be compared with actual performance in future And provide a basis for the control process after the plan is implemented A complete plan spells out the reasons for the decisions Important info relevant to the "why" of the marketing mix and target market decisions...
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- Fall '11