Chapter 3-Social Cognition

Chapter 3-Social Cognition - Chapter 3-Social Cognition...

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Chapter 3-Social Cognition Tuesday, February 15, 2011 6:37 PM 1. Social Cognition 1.a. The ways in which people think about themselves and the social world, including how they select, interpret, remember, and use social information 1. Automatic Thinking: thought that is nonconscious, unintentional, involuntary, and effortless 1.a. Helps us understand new situations by relating them to our prior experiences 1.a. Schemas: mental structures that organize our knowledge about the social world 1.a.i. Influence the information we notice, think about, and remember 1.a.ii. Contain basic knowledge and impressions that we use to organize what we know about the social world and interpret new situations 1.a.i. When applied to members of a social group, referred to as stereotypes 1.a.i. Accessibility: extent to which schemas and concepts are at the forefront of people's minds and are therefore likely to be used when making judgments about the social world 1.a.i.1. Some are chronically accessible due to past experience 1.a.i.2. Something can become accessible because it is related to a current goal 1.a.i.3. Can become temporarily accessible because of our recent experiences 1.a.i. Priming: process by which recent experiences increase the accessibility
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This note was uploaded on 03/05/2012 for the course PSYC 260 taught by Professor Traceycallison during the Spring '08 term at UNC.

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Chapter 3-Social Cognition - Chapter 3-Social Cognition...

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