Chapter 8-Conformity

Chapter 8-Conformity - Chapter 8-Conformity Thursday, May...

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Chapter 8-Conformity Thursday, May 05, 2011 1:36 PM 1. Conformity: When and Why 1.a. American mythology has celebrated the rugged individualist in many ways 1.a. Conformity: changing one's behavior due to the real or imagined influence of others 1. Informational Social Influence: The Need to Know What's "Right" 1.a. The influence of other people leads us to conform because we see them as a source of information to guide our behavior 1.a. Informational social influence: the influence of other people that leads us to conform because we see them as a source of information to guide our behavior; we conform because we believe that others' interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action 1.b. Private acceptance: conforming to other people's behavior out of a genuine belief that what they are doing or saying is right 1.c. Public compliance: conforming to other people's behavior publicly without necessarily believing in what the other people are doing or saying 1.a. The importance of being accurate 1.a.i. High importance condition mirrors the concerns of everyday life (judgments and decisions have consequences) and you're motivated to "get things right"->makes you more susceptible 1.a. When informational conformity backfires 1.a.i. When a situation is highly ambiguous and people begin to believe they know what is happening, they will even reinterpret potentially disconfirming evidence so that it fits their definition of the situation 1.a.i. Contagion: the rapid spread of emotions or behaviors through a crowd 1.a.i. Mass psychogenic illness: the occurrence, in a group of people, of similar physical symptoms with no known physical cause 1.a. When will people conform to informational social influence? 1.a.i. When the situation is ambiguous: when you are unsure of the correct response, the appropriate behavior, or the right idea, you will be most open to influence from others 1.a.i. When the situation is a crisis: do not have time to stop and think->need to act immediately 1.a.i. When other people are experts 1. Normative Social Influence: The Need to Be Accepted 1.a.
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This note was uploaded on 03/05/2012 for the course PSYC 260 taught by Professor Traceycallison during the Spring '08 term at UNC.

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Chapter 8-Conformity - Chapter 8-Conformity Thursday, May...

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