Comm Arts Review Session

Comm Arts Review Session - Dani Golub Comm Arts 100 18...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Dani Golub Comm Arts 100 18 November 2011 3 to 5 pm Alyx Vesey Comm Arts Review Session Midterm 2 Chapter 5, 7, 15, 16 (12) Essay- Reasoning? Monroe’s? Methods of persuasion? Chapter 16- Methods of persuasion- Four Methods -Emotions (pathos) -Credibility (ethos aka. Source credibility) -Evidence/reasoning (logos) Credibility- o Types- initial (before speech/intro), derived (during/body), terminal (how the audience feels after you speak/conclusion) o Factors- competence (intelligence) and character (good will/trustworthiness) o Enhance- competence, establish common ground, conviction (the three C’s) Evidence- o Supporting materials (all work together) -Examples- extended, brief, hypothetical -Statistics -Testimony-expert and peer Reasoning- (anything UNDERLINED is a various fallacy) o evidence + reasoning = logos o drawing a conclusion based on your evidence o Reasoning from specific instance (particular facts general conclusion; avoid hasty generalizations ), principal (general specific; 1. General principal; 2. Minor principal; 3. Specific conclusion), causal (cause and effect; don’t assume events only have one cause; false cause - post hoc ergo propter hoc ), analogical (comparing similar cases through analogy; invalid analogy – think of the work “like”) o Redherring - distracting from topic o Slipper Slope - “if you do one hit of weed, you will become a heroin addict” o Ad Hominem - (against the man) attacking the person rather than the issue o Either/Or - choosing listeners to make a decision out of 2 things when there are more options o Bandwagon - everyone else is doing it (jump on that bandwagon!)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Emotion- o Persuasive because they personally touch audience o Emotional Language, sincerity, vivid examples o Ethics-appropriate to topic, don’t use for questions of fact, uses with facts and logic Chapter 15- Fact- truth/falsity of assumption o Organized topically Value- worth, rightness, morality of an issue o Demands value judgments o Organized topically Policy- specific course of action needs to take place o “SHOULD!” o immediate action- do something here now! This is how to do it! o passive agreement- this is what we should do, possible solutions o Need- there is a serious problem that requires change -burden of proof o Plan-solving the problem o Practicality- will the solution work? Is it realistic? In the persuasive unit we are ADVOCATES! Organizational Methods Problem Solution- do not state the cause Problem Cause Solution- state the problem, the cause, and solution Comparative Advantages- different ways the problem can be solved, and different pros and cons that go along with it Monroe’s Method Sequence- (for immediate action; for more help special Olympics speech) 1. attention (established in introduction) 2. need , visualization, satisfaction (body) 3. action (established in conclusion) Audience Centeredness o Identification- mental dialogue o Egocentrism- concerned above all with your own values, interests, and
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/06/2012 for the course COMM 100 taught by Professor Nicholasschmuhl during the Fall '10 term at Wisconsin.

Page1 / 9

Comm Arts Review Session - Dani Golub Comm Arts 100 18...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online