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overview - competing values in opposition Final delivery...

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overview 05:04 Overview News AND Entertainment Media= Cultural conversations about our most intimate  values, beliefs, ideas, and confusions Media studies- ideological work Ideology:  sets of social values, ideas, and feelings by which people collectively make sense of the  world. A world view that is naturalized; a taken for granted, common sense view about how the  world works. Ideology in Media Texts:  P&W page 92- “Ideological Work” of Media Texts viewers of that film/text are subtly encouraged to adopt those assumptions and  understand these messages, rather than others. Narrative Structure Logic of narrative= communicate meaning and/or message. How? Core Problematic: issue of social importance structured as dramatic conflict. Two sets of 
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Unformatted text preview: competing values in opposition Final delivery resolves conflict, thus makes value judgment of social importance. All narrative is a movement between two equilibriums –Tzvetan Todorov (theorist) 1975 Identification? Core problematic? “fun” male adolescence v adult responsibility Value judgment Middle class adulthood (marriage, parenthood) are awesome & desirable Case Study: Knocked Up Implicit assumptions Encouraged? Choice to have baby equals adulthood and happiness Choice to have baby and become married parent is natural course to take. How are other possibilities/values discouraged? Other options dismissed or ignored (abortion, adoption) Class and race remain unquestioned Heterosexuality assumed 05:04 05:04...
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  • Spring '12
  • LindsayGarrison
  • Value judgment, ideological work, studies­ ideological work, Media= Cultural conversations, equilibriums –Tzvetan Todorov, baby equals adulthood

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