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studying media culture - Concept agency A person’s...

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studying media culture 05:01 In studying media culture: Problems in generalizing “the masses” or “the audience.” Problems in generalizing “the media” as well. Mandates and structures of industrial operation don’t ultimately determine product  created. Actual functioning of media industries= day to day decisions made by individuals
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Unformatted text preview: Concept: agency A person’s ability to act freely and shape their environment Concept: circumscribed agency Agency within certain structures and routines Different types of power at various levels of industry operation Multiple competing negotiations among many workers with many different goals and guiding values 05:01 05:01...
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