the business media

the business media - thebusinessmedia CommercialMandate...

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04:32 Commercial Mandate Operated for profit Owned by corporations Central Revenue Models o Selling media content to users o Selling audiences to advertisers- audiences pay for something online  and advertisers buy space from the website the audiences are  shopping on. Distinctive Features of Media Industries 1. Media products = type of public good o economic sense- o consumption by one doesn’t diminish/exclude consumption by others o Uses the electromagnetic spectrum  o Cultural sense Deals in symbolic, shapes public sentiment Ex: Hollywood as America’s “Dream Factory” 2. High risk for profit/success o Uncertainties: Audience/Cultural Tastes Labor 3. High production costs, Low RE-Production costs 4. Compete for limited consumer resources o Income/Entertainment expenses o Attention and time 5. Compete for limited advertising revenue
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the business media - thebusinessmedia CommercialMandate...

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