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Unformatted text preview: Agenda setting Priming (framing) Fragmentation & targeting of media Lippmann(pessimistic), Lasswell, Dewey(optimistic)=-, Lazasfeld- “the public” Ownership Centralized or decentralized Content Regulation Lowest common denominator – low cultured genres (Reality tv, MMA) that appeal to our base instincts- no class, unsophisticated- Low culture High culture- quality and something you have to think about...
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This note was uploaded on 03/07/2012 for the course CA 250 taught by Professor Lindsaygarrison during the Spring '12 term at Wisconsin.
- Spring '12