Mass Comm 102611

Mass Comm...

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01:16 Intro Important to understand the regulation of media in America today Censorship: what is it and when and how does it occur? The 1 st  amendment guarantees freedom of the press But is it really free of governmental intervention? Does the public have a right to know something’s, or everything?  Regulation of Media The media is regulated in the following ways: Diversity Morality Ratings and warnings Outlawing and controlling distribution Accuracy Diversity Communications Act of 1934 -> Fairness Doctrine Promoted serious coverage of public issues Prevented any single issue from dominating 1949 FCC policy licensees must devote a reasonable amount of time to public issues public must have reasonable opportunity to hear different and opposing  opinions  1969: Supreme Court upheld this doctrine but based its decision on scarcity of broadcast frequencies  i.e., FCC must regulate because so few stations
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1987: FCC repealed it -> broadcast – frequency scarcity argument no longer an issue  because so many stations relying on scarcity argument ignores more fundamental issue of marketplace  determining content exclusively
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Mass Comm...

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